Blog Layout

Introducing the 39% Tax Rate

Serena Irving • February 15, 2021

Introducing the 39% Tax Rate

From 1 April 2021, the top personal tax rate is increasing to 39%. This has repercussions for taxpayers, even those who aren't earning over $180,000.

  • Extra employment payments, like bonuses, redundancy, backpay taxed at 39%
  • Top ESCT rate for superannuation contributions like Kiwisaver increase to 39%.
  • FBT rates increase from 49.25% to 63.93%
  • Dividend withholding tax rate increase to 11% instead of 5%.
  • Residential land withholding tax increase to 39%
  • Top Interest RWT rate increase to 39% from 1 October 2021.

Below are some suggestions for tax planning, but we suggest that you call us to discuss any changes you wish to make. We will need to consider anti-avoidance provisions in tax law as well as a desire to save taxes.

Sole traders employing family members

If you want to employ a spouse to reduce your income from self-employment, you will need to seek IRD permission. You will need to describe the hours and duties of the spouse. If you employ your child, you don't need to seek permission from IRD, but be careful to be reasonable in what you pay. You will usually have to register as an employer and deduct PAYE on the family member's behalf, unless they are a contractor.

Shareholder salaries from companies

If you have discretion over salaries to shareholders, it's time to review them. Make sure that your salary decisions have a basis in market salary trends for the industry, hours and conditions of work, not just the profit of the company. If you are dropping shareholder salaries, are there valid commercial reasons for the reduction? Make sure you document your reasons at the time of review.

Service company

You can set up a company to provide services, but you can't deliberately structure your transactions with a more than incidental tax advantage. If the profit of the company is derived mainly from personal effort, rather than use of assets or effort of other employees, then you would normally expect more than 80% of the profit to be paid out as shareholder salary.

Income attribution rules apply when the working person performs services through an associated entity which invoices 80% or more of its income to one customer, and taxable profit is over $70,000. In these cases, IRD will treat the net income from personal services as taxable to the working person, regardless of salary agreements, usual partnership rules or Look Through Company allocation rules.

Fringe Benefit Tax alternate rates

Using the alternate rate calculation for FBT will be vital, as the majority of employees will be earning under $180,000. This means keeping better records, matching taxable benefits to the employees who benefitted from vehicles, low interest loans, insurance policies and discounted goods and services.

PIE Investments

Investments in portfolio investment entities have a maximum tax rate at 28%. You will still need to weigh up the risks, liquidity and expected returns of your intended investments, so talk with your financial adviser first.

Trust ownership of shares

As long as the working person is drawing a reasonable salary then the remaining profit can be retained by the company with tax paid at 28%. If the shares are owned by a trust, dividends are taxed at 33% so DWT is payable at 5% by the company.

Before you make any changes to shareholding, you should talk with us about whether to declare a dividend first, to utilise existing imputation credits. We would also need to consider the new trust disclosure rules.

Dividends before 31 March 2021

Even if you are not changing shareholding you should consider whether the company can declare a dividend to shareholders before 31 March 2021. From 1 April 2021, if the shareholder pays tax at 39% and dividend tax credits (imputation credits and DWT) are only at 33%, the increase in tax liability may push the taxpayer into provisional tax territory for the following year.

If the company needs working capital to maintain solvency in a time of uncertainty, then paying out a dividend may not be possible. You will need to consider what is best for the company.

Seek Advice

The increase in the top personal tax rate to 39% will widen the tax gap between individual, companies and trusts. The opportunities for making tax savings are easier for people in business than for salary and wage earners. Tax structures need to be workable and have a sound basis in commercial common sense. Consult with your chartered accountant before the tax changes on 1 April 2021.

- Serena Irving

Download a PDF copy here or contact the author

The information and examples given in this article are general in nature and are not personal investment, financial or tax advice. We recommend that you contact the author or another professional advisor for advice that is specific to your needs. Serena Irving is a director in JDW Chartered Accountants Limited, Ellerslie, Auckland. JDW is a professional team of qualified accountants, auditors, business consultants, tax advisors, trust and business valuation specialists.


By Serena Irving January 30, 2025
Signing a commercial property is one of the biggest financial commitment a business can make, sometimes eclipsing labour costs. Get it wrong, and you could face unexpected costs, restrictions, or even legal headaches. Whether you're negotiating a new lease or renewing an existing one, it’s essential to understand the key terms before committing. This guide breaks down the critical factors every tenant should consider—so you can secure a lease that works for your business, not against it.
By Serena Irving January 21, 2025
From its humble beginnings in an Epsom garage in 1977 to a multi-million-dollar export business, Jackson Electrical Industries has had JDW Chartered Accountants Limited alongside it all the way. This is a story of innovation, friendship and longevity.
By Serena Irving December 13, 2024
Celebrating your team’s hard work is a year-end tradition—but have you ever wondered if your thoughtful gifts are also tax-smart? Before you pack those hampers or plan that party, let’s talk about the tax side of holiday rewards.
By Serena Irving November 26, 2024
Christmas is meant to be enjoyable, but it can be stressful time of the year if you are a rushing to get everything done before the holiday. We have some tips to helps you to get through this period, so you can ease into a restful break this year.
By Serena Irving November 25, 2024
What is the cost to your business when a customer doesn’t pay you? We can insure against fire and theft, and we can also insure against bad debts.
By Serena Irving October 30, 2024
Once you have decided on which vehicle, and whether to lease or buy [i] , you’ll need to consider the tax treatment of your vehicle decision. This is largely dependent on who owns the vehicle and business usage vs private usage. [i] https://www.jdw.co.nz/choosing-a-vehicle-for-your-business
By Serena Irving October 27, 2024
Your choice of vehicle can say a lot about you and your business, reflecting your values, personality and brand image. Beyond appearances, it's essential to consider accounting and tax perspectives that might impact your choice.
By Serena Irving September 22, 2024
Imagine your business as a rugby team, with you as the captain. Now, imagine having New Zealand Rugby legends Ruby Tui, Dan Carter and Richie McCaw by your side. These icons would guide you, inspire you and hold your team accountable for its performance. With such experience and talent, your rugby team will thrive and win games. This is what an Advisory Board can do for your business. It can be isolating as a business owner. That’s why surrounding yourself with trusted advisors is crucial. Is it time for you to formalise the arrangement and have an Advisory Board, or will you continue to seek advice on an ad hoc basis?
By Serena Irving September 19, 2024
The test of whether a worker is an employee or a contractor has been determined by NZ case law, most recently the Court of Appeal case with Uber, but there may soon be a clearer contractor gateway test in NZ legislation.
By Serena Irving September 5, 2024
“I’m sorry, we must ask. We need to do our Customer Due Diligence.” Here is why we need to ask you for identity and address information.
More Posts
Share by: